This study analyzed for the content of the “complaints” in Korea trip by Japanese tourists, in particular, focused on their feeling as “trouble, or problem” in the customer service scenes, and the service provider’s response to it, and investigated by targeting the customer’s reviews on the internet. The writer considered the typology (classification), similarities and features focusing on “no apology” or “the way of apology”, and targeted the difference of “apology culture” between Korea and Japan for the consideration as one of the factors which cause the “complaints”. Also, the writer picked up the case that the “complaints” were resolved because of the “apology act”, and pointed out the importance of apology for Japanese customer. Through this research, the Japanese response or not is important to the South Koreans is dealing with matters that it became clear. It became clear that the importance is “whether there is one’s reaction to complaints or not” for Japanese people, on the other hand, “whether there is one’s dealing with the complaints or not” for Koreans people through this study. From the result above, the writer examined about “presence or absence of the reaction for Japanese people” and “Korean people’s unresponsive, or silence” furthermore, and expanded the target of study as far as “the silence of the Korean culture” and “the response to the apology”.
한국일본언어문화학회 [Japanese Language & Culture Association of Korea]
설립연도
2001
분야
인문학>일본어와문학
소개
본 학회는 일본어학 및 일본문학은 물론, 일본의 정치, 경제, 문화, 사회 등의 일본학 전반에 걸친 연구 및 일본의 언어, 문화를 매체로 한 한국과의 비교 연구를 대상으로 하고 있다. 본 학회는 회원들에게 연구 발표 및 정보 교환의 기회를 부여하고 나아가 한국에서의 바람직한 일본 연구 자세를 확립하는 것을 주된 목표로 하고 있다.