Earticle

초록

영어

Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers’ preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

목차

Abstract
 1. 서론
 2. 유통채널 현황 및 선행연구
  2.1 유통채널의 변화
  2.2 주요 연구변수
 3. 연구모형 및 가설
  3.1 연구모형
  3.2 가설
  3.3 연구 변수의 설문문항
 4. 실증분석 결과
  4.1 연구방법
  4.2 측정모형의 신뢰성 및 타당성 검증
 5. 결과 논의
  5.1 저가격 추구
  5.2 소비자 혁신성
  5.3 시간압박
  5.4 실물확인욕구
 6. 요약 및 결론
  6.1 연구의 요약
  6.2 시사점 및 한계점
 References

키워드

저자

• 박정렬 [ Jung-Ryeol Park | Course in Master Degree, Department of MIS, Chungbuk National University ] 1st Author
• 권순동 [ Sun-Dong Kwon | Professor of Department of MIS, Chungbuk National University ] Corresponding author
• 박현정 [ Hyun-Jung Park | Assistant Professor, Department of International Business, Chungbuk National University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005