Earticle

초록

영어

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 SNS 사용 특성에 관한 선행연구
  2.2 사용자 만족도와 삶의 질 및 지속적 사용의도에 관한 기존연구
 3. 연구모형 및 가설설정
  3.1 연구모형의 설계
  3.2 연구가설
 4. 실증 분석
  4.1 연구표본의 특성
  4.2 탐색적 요인분석 및 신뢰성 분석
  4.3 확인 요인분석 결과
  4.4 가설검정
  4.5 가설검정 결과 해석
 5. 결론
 References

키워드

저자

• 김병곤 [ Byung-Gon Kim | Namseoul University ] Corresponding author
• 윤일기 [ Il-Ki Yoon | Namseoul University ]
• 박흥순 [ Heung-Soon Park | Ph.D. Candidate, Graduate School, Namseoul University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005