Earticle

초록

영어

This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal ‘podbbang’ were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user’s effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user’s performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 팟캐스트 서비스 현황 및 선행연구
  2.2 UTAUT 모형 및 선행연구
 3. 연구모형 및 가설설정
  3.1 연구모형
  3.2 연구가설
 4. 연구방법
  4.1 설문조사
  4.2 측정척도 개발
 5. 실증분석
  5.1 측정모형
  5.2 구조모형 및 가설검정 결과
  5.3 연구결과의 논의
 6. 결론
  6.1 학문적 시사점
  6.2 실무적 시사점
  6.3 연구의 한계점 및 향후 연구의 제언
 References

키워드

저자

• 김형열 [ Hyeong-Yeol Kim | Master’s Course, Department of Information Security Management, Chungbuk National University ] First Author
• 김태성 [ Tae-Sung Kim | Department of Management Information Systems, Graduate Program of Information Security Management, Chungbuk National University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005