Earticle

초록

영어

Software export is very important for developing the domain software industry. Up to now, the study related in this issue is not enough even if exports are not activated. In our study, we treated and analyzed the three SME cases that have each successful record in recent years focusing to sales channels establishment and product localization. This study was done by interviewing the marketing directors mainly, and applied email exchanges, phones, and document analyses. Some implications can be addressed for the potential SME software exports. In the perspectives of sales channels building, the trust for product and firm itself is needed to have a good offshore partners. These are required to make the good relationship with partners, brand value’s diffusion, and technical competency. As for product localization, the customization is important to meet the needs for local users effectively. So it is desirable to accept the advisory suggestions from the local consulting experts or representative customers. And the joint export strategy using the platform by linking some related products is effective for SME’s software product’s export.

목차

Abstract
 1. 서론
 2. 국내기업의 소프트웨어 수출 특성과 현황
  2.1 판매채널 구축
  2.2 현지화과정
 3. 사례분석 연구의 접근방법 및 내용
  3.1 전자문서관리시스템 솔루션의 사이버다임사사례
  3.2 뱅킹솔루션의 뱅크웨어글로벌사 사례
  3.3 ‘폴라리스 오피스’의 인프라웨어사 사례
 4. 토의 및 결론
 References

키워드

저자

• 안연식 [ Yeon S. Ahn | Professor, College of Business, Gachon University ]
• 김희완 [ Hee Wan Kim | Professor, Division of Computer Engineering, Shamyook University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005