I. Introduction II. The Historical Development of South Korea’s National Image Strategy 1. The Period from the 1970s to the Olympic Games in 1988 2. The Period from the Olympic Games in 1988 to the World Cup in 2002 3. The Period from the World Cup in 2002 till Nowadays III. The Systemic Characteristics of South Korea’s National Image Strategy IV. Why South Korea’s National Image Strategy could be a Powerful Revolutionary Weapon? V. Conclusion