Earticle

초록

영어

The purpose of this study was a personal trainer of service quality by verbal intentions to investigate an effect on customer satisfaction, sports and, increasingly fierce personal training in the market better personal training service quality by providing the rationalization of management for the marketing strategy and provide important data to design, Consumer customer satisfaction, continuous exercise to identify the factors affecting customer satisfaction, in the verbal intentions and strategies that would increase the doctor on the basis of data is to provide. For executables deployed and the questionnaire, explains the purpose of the responsibility to communicate the research was required to recoup. The questionnaire in a total of 250 copies of 210 (84 percent) wealth this study, in practical terms used to move. Through further research methods and data processing methods, the following results shown above. First, service quality and respite from the effect on customer satisfaction in relationship satisfaction of physical attraction, facilities can expect to (+) to rub off on an enemy showed, and physical satisfaction, quality of service and expertise in the relationship between the physical attractiveness and the amount of money, Chung (+) enemy will appear to affect service quality and educational the relationship of satisfaction in expertise and the amount of money, distance, physical attraction is Chung (+) were shown to affect an enemy. Second, a personal trainer of the Mixing Factor Influencing to the movement, sustainable quality of service in amount, and physical distance, physical attraction, facility meets the (+) to rub off on an enemy appeared. Third, a personal trainer of verbal intentions in physical attraction, the effect on service quality facility meets the (+) were shown to affect an enemy. Fourth, customer satisfaction is a sports physical satisfaction, in the effect on educational content meets the (+) were shown to affect the enemy. Fifth, the scope of mouth is physical satisfaction, educational content in the effect on customer satisfaction Chung (+) were shown to affect an enemy.

목차

ABSTRACT
 Ⅰ. 서론
  1. 연구의 필요성
  2. 연구목적 및 연구가설
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사도구의 타당도 및 신뢰도
  4. 상관관계분석
  5. 조사절차
  6. 자료처리
 Ⅲ. 결과
  1. 서비스 품질이 고객만족에 미치는 영향
  2. 서비스 품질이 운동지속에 미치는 영향
  3. 서비스 품질이 구전의도에 미치는 영향
  4. 고객만족이 운동지속에 미치는 영향
  5. 고객만족이 구전의도에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김성용 [ Kim, Sung-Yong | 한국체육대학교 ]
• 김병식 [ Kim, Byung-Shik | 한국체육대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국스포츠학회지 [The Korea Journal of Sport]

• 간기

  계간

• pISSN

  1738-3250

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 692 DDC 796