Earticle

초록

영어

Internet banking is regarded as a delivery channel, which over a period of time has gained recognition. It in fact has experienced growth in many countries and has changed the traditional way of banking. This channel has provided competitive advantage to the banks. With the help of internet banking the consumer has an access to number of services just at the click of a mouse. The present study is based on the responses of 450 consumers surveyed in Delhi and National Capital Region to understand the consumer awareness towards internet banking and the respondents were selected from public, private and foreign sector banks. To achieve the objectives of the study a questionnaire with five-point Likert scale consisting of various aspects related to internet banking was designed and random sampling method was adopted to collect the responses. The results of the study indicate that the level of consumer awareness is higher in case of private and foreign sector banks in comparison to public sector banks. Public sector banks need to focus on their working in order to battle with the private and foreign sector banks.

목차

Abstract
 1. Introduction
 2. Review of Literature
 3. Methodology of the Study
  3.1. Objectives
  3.2. Hypothesis
  3.3. Data Collection and Sampling
  3.4. Statistical Tools
 4. Results and Discussion
  4.1. Level of Awareness and Knowledge
  4.2. Usage of Internet Banking Services
  4.3. Usage of Internet Banking Transactions
  4.4. Elements Related to Website Evaluation of your Internet Bank
  4.5. Problems while using Internet Banking
 5. Findings of the Study
 6. Conclusion
 7. Limitations and Future Research Directions
 References

키워드

저자

• Ashima Tandon [ Research Scholar, Department of Management Studies, YMCA University of Science and Technology, Faridabad, Haryana, INDIA ]
• Manisha Goel [ Associate Professor, Department of Management Studies, YMCA University of Science and Technology, Faridabad, Haryana, INDIA ]
• Sunita Bishnoi [ Associate Professor, DAV Institute of Management, NH-3, N.I.T, Faridabad, Haryana, INDIA ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Hybrid Information Technology

• 간기

  격월간

• pISSN

  1738-9968

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605