This study is to find out the acceptance intention of international logistics platform which meet the needs of each other of shipper and international logistics company in the online. As you may know, the many korean traditional international logistics companies which have to compete with global logistics companies focused on economics of scale, have been in a big trouble. In this circumstances, though they should get used to the change to survive, they do not know what they try to overcome. So, I hope that this study would be helpful to them
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Abstract 1. 서론 1.1 연구의 배경 및 필요성 1.2 연구의 목적 및 차별성 2. 이론적 배경 2.1 플랫폼 전략에 관한 고찰 2.2 온라인 서비스 품질에 관한 고찰 2.3 기술 수용 모델(Technology Acceptance Model) 3. 플랫폼서비스의 연구모형 설계 3.1. 연구모형 설계 3.2. 가설설정 4. 실증분석 결과 4.1 조사대상의 인구통계적 특성 4.2 측정도구의 타당성 및 신뢰성 4.3 가설검증 5. 결론 6. References