Earticle

초록

영어

Almost all Koreans recognize the Dolhareubang as a representative symbol of Jeju. However, as the development of online technology progressed, the image and perception of the Dolhareubang is also expected to change. Thus, this study explored the perceived images of Dolhareubang by focusing on residents in Seoul, Korea using Q methodology. The goal of this research was to evaluate this iconic representation of Jeju as an important component of the island’s online tourism destination image. The Q-set was developed from existing literature and defined conceptually in terms of ‘value’, ‘resource’, ‘story’, and ‘image’. Thirty five respondents were recruited as P set. Findings indicated four distinctive clusters that perceived the Dolhareubang differently and differences in perceptions were observed in terms of age. The examination of destination image and the exploration of the perceptions of Dolharuebang as a representative of Jeju could contribute to online destination image management or development, which is a crucial component of smart tourism.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Literature Review
  2.1. Dolhareubang in Jeju Island
  2.2. Jeju Dolhareubang and Online Destination Image
  2.3. Representation and Perception
 Ⅲ. Methodology
 Ⅳ. Results
 Ⅴ. Discussion and Conclusion
 

키워드

저자

• Seunghun Shin [ Research Assistant, Graduate School, Department of Convention & Exhibition Management, Kyung Hee University, Korea ]
• William Cannon Hunter [ Professor, Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ]
• Namho Chung [ Professor, Department of Hotel Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ]
• Chulmo Koo [ Associate Professor, Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658