Earticle

초록

영어

As a new marketing way, more and more enterprises begin to pay more attention to the direct marketing channel, in order to gain more market share and economic profit. In this paper, we introduced two parameters into to the pricing model of e-business supply chain, as direct channel service level and retail channel service level. Then construct the pricing model under stackelberg game, bertrand game and centralized decision mode. Through the comparison and analysis of the pricing models under different decision-making environment, we get the pricing strategy that manufacturers and retailers should take when they make service cooperation. Because manufacturers always get more profits in the stackleberg game, so manufacturers tend to choose the stakelberg game with the retailer.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Logistics Service Quality
  2.2. Supply Chain Pricing Strategy
 3. Supply Chain Pricing Model
  3.1. Model Establishment and Hypothesis
  3.2. Bertrand Game Pricing Model
 4. Empirical Analysis
  4.1. The Impact of the Service Level on Prices
  4.2. Effect of Service Level on Profit
  4.3. Effect of cost Coefficient on Price
 5. Conclusions
 Acknowledgements
 References

키워드

저자

• Qian Chen [ School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China ]
• Chuanxu Wang [ School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China ]
• Changyan Xu [ School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Grid and Distributed Computing

• 간기

  격월간

• pISSN

  2005-4262

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605