Earticle

초록

영어

This study explores the differences of narcissistic customer financial investment in the bank's risk propensity and decision-making satisfaction. Studies have shown that overt narcissism customers have the higher degree of risk propensity. Investment professionals in overt narcissism and risk propensity between positive regulation effect is obvious, and overt narcissism and the degree of satisfaction with decision making is related; covert narcissism customer and risk propensity and decision-making satisfaction relationship is not significant and investment professionals in covert narcissism and risk propensity among regulatory role is not obvious. Covert narcissism and overt narcissism tendency and differences in risk decision satisfaction provide new ideas for the design and marketing of financial products.

목차

Abstract
 1. Introduction
 2. The Theoretical Background and Hypothesis
  2.1. Narcissism
  2.2. Narcissism, Professional Degree and Risk Tend to Customers
  2.3. Narcissism and Decision Satisfaction
  2.4. Conceptual Model
 3. Data Analysis and Discussion
  3.1. Sample Selection and Sample Characteristics
  3.2. Variable Measurement
 4. Empirical Analysis
  4.1. Analysis of the Reliability and Validity
  4.2. Model Test
 5. Conclusions
 References

키워드

저자

• Shuliang Lv [ School of Management, Huazhong University of Science and Technology, Wuhan 430074, China, Zhengzhou Branch China CITIC Bank, Zhengzhou 450001, China ]
• Tiange Duan [ School of Management, Huazhong University of Science and Technology, Wuhan 430074, China ]
• Lanying Du [ School of Management, Huazhong University of Science and Technology, Wuhan 430074, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Security and Its Applications

• 간기

  격월간

• pISSN

  1738-9976

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605