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Electronic Menu and Ordering Application System : A Strategic Tool for Customer Satisfaction and Profit Enhancement
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- 발행기관
- 보안공학연구지원센터(IJUNESST) 바로가기
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- 간행물
- International Journal of u- and e- Service, Science and Technology 바로가기
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- 통권
- Vol.9 No.4 (2016.04)바로가기
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- 페이지
- pp.401-410
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A273339
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Culinary tourism is a new niche market that is gaining ground in Korea. Food is one of the top reasons why tourists visit Korea. However, they are reluctant to eat local food when the written menu is in the host country’s language. There are several apprehensions for this. First, they lack the familiarity with the food ingredients and the way of ordering it. Second, tourists are afraid to enter an eating establishment because they might be cheated about the price and overcharged. Lastly, if they do not know what is on the menu, the food might be culturally unacceptable. This paper proposed an electronic menu and ordering system that intends to provide an efficient and effective customer-wait staff communication, an ideal tool to provide exceptional customer service in restaurants. The use of interactive menu and ordering system application is expected to overcome the challenges and fill the communication gap between the customer and waitstaff. The features of the menu are anticipated to a give a vivid image of the dish, enlighten the customers about their order, ingredients, food allergens, grades of spiciness and price. The well-informed customer can now easily choose and decide for his order based on the information he had seen from both text and photos. The orders can be quickly sent to the kitchen through a touch screen or a smartphone and prepared fast for immediate customer indulgence. The application system expects to encourage more customers, repeat business, promotion of Korean cuisine and increase restaurant sales.
목차
Abstract
1. Introduction
2. Review of Related Literature
2.1. Tourism’s Economic Impact in South Korea
2.2. Culinary Tourism in Korea
2.3. Foreign Tourist Profile
2.4. Information and Communication Technology (ICT)
3. Challenges and Limitations
3.1. Foreign Visitors’ Perception of Korean Cuisine
3.2. Restaurant Menu
3.3. Communication Gap
4. Application as a Solution
4.1. Electronic Menu Features
4.2. Touch and Order Restaurant System
5. Conclusion
References
키워드
menu customer service culinary tourism communication gap저자
간행물 정보
발행기관
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- 발행기관명
- 보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
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- 간행물명
- International Journal of u- and e- Service, Science and Technology
- 간기
- 격월간
- pISSN
- 2005-4246
- 수록기간
- 2008~2016
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.9 No.4
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