Earticle

초록

영어

With the rapid development of the global economy, information technology has impacted obviously on the way of life. However, trust issues became one of the important obstacles hindering the development when B2C e-commerce vigorous development. In this paper, the author analyzes the key factors affecting the development of electronic commerce, then find out the factors that affect customer satisfaction by using DEA method. The result shows that commodity characteristics, service features and website quality are the main factors that influence the customer satisfaction. At the same time, the variance contribution rate of commodity information is 72.57%, and the variance contribution rate of commodity brand is 66.17%. In service features, the variance contribution rate of logistics service is 81.25%. In website quality, the variance contribution rate of layout is 70.84%, and the variance contribution rate of easy operate is 68.13%.On this basis, we put forward relevant policy suggestions.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. E-Commerce
  2.2 E-commerce Satisfaction
 3. DEA Model
  3.1. Decision Making Unit
  3.2. DEA Method
 4. Empirical Analysis
  4.1 Evaluation Index Construction
  4.2 Reliability Analysis
  4.3 Validity Analysis
  4.4 DEA Model
 5. Conclusions
 References

키워드

저자

• Lu Qiuping [ Faculty of Economics and Management, Henan Polytechnic Institute, Nanyang 473000, Henan, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Smart Home

• 간기

  격월간

• pISSN

  1975-4094

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605