Earticle

초록

영어

Price wars are a major form of competition for Chinese online retailers. Based on empirical data from online retailers, JD Mall, Amazon(Z.cn) and Dangdang, this study explored the price competition in China's B2C e-commerce market. The average price level, the minimum price level, the price differential level and price variation were considered. The results showed that the average price levels between the three e-commerce websites had statistically significant differences. However, the minimum price level and the price differential level were similar. In terms of the price variation, the three websites adopted different price adjustments and did their best to avoid a direct price war. This suggests that the e-commerce market competition in China is becoming rational.

목차

Abstract
 1. Introduction
 2. Related Work
 3. Empirical Research
  3.1 Data Collection and Processing
  3.2 Average Price Level Analysis
  3.3 Minimum Price Level Analysis
  3.4 Price Differential Level Analysis
  3.5 Price Variation Analysis
 4. Conclusions
 Acknowledgment

키워드

저자

• Wei Zhang [ Central University of Finance and Economics, Beijing, 100081, China ]
• Yan-Chun Zhu [ Beijing Normal University, Beijing, 100875, China ] Corresponding author
• Li-Hua Wu [ Beijing Information Science and Technology University, Beijing, 100010, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Database Theory and Application

• 간기

  격월간

• pISSN

  2005-4270

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605