Earticle

초록

영어

This paper adopts a qualitative method to study influencing factors, expands the field research, processes data based on factor analysis, and finally finds out primary factors that influence online buying decision. On the basis of primary factors, it builds up an evaluation system for B2C e-commerce websites to assess the representatives in each industry. The assessment results include current situation of China’s B2C e-commerce websites and their advantages and disadvantages. In terms of those findings, targeted strategies and recommendations are proposed to promote the development of China’s e-commerce websites.

목차

Abstract
 1. Introduction
 2. Qualitative Analysis of Factors that Influence Online Buying Decisions
 3. Quantitative Analysis of Factors that Influencing Online Buying Decision
  3.1. Questionnaire Design
  3.2. Research Method
  3.3. Sample Analysis
  3.4. Results
 4. Evaluation System of China’s E-Commerce Website in Terms of Influencing Factors of Online Shopping Decisions
  4.1 Evaluation Index System
  4.2. Weight Value of Evaluation Index
  4.3 Evaluation Criterion
  4.4. Sample Selection
  4.5. Evaluation Process
  4.6. Evaluation Results
 5. Analysis of Evaluation Results of China’s B2C E-Commerce Websites
  5.1 Overall Analysis
  5.2 Factor Analysis in Terms of Industry
 6. Summary
 References

키워드

저자

• Kan Liu [ Department of electronic business, College of information technical Hopei normal university Shijiazhuang, China ]
• Xu Luo [ Department of electronic business, College of information technical Hopei normal university Shijiazhuang, China ]
• Lin Zhang [ Dongwu Business School (Finance and Economics School) Soochow UniversityJiangsu, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605