Earticle

초록

영어

The purpose of this study is to develop a scale for measuring the “selective attributes” or characteristics that influence distance continuing education learners’ decision-making in selecting an academic institution; it also presents practical implications for marketing by estimating how the factors that are classified through factor analysis form clusters. As a result of the exploratory factor analysis to develop a scale for measuring the selective attributes which that are influential factors in selecting an academic institution, the attributes were categorized as “academic curriculum and convenience of facilities,” “ease of obtaining the degree,” “faculty and course quality,” and “tuition discount and scholarship.” As a result of the cluster analysis using factor scores, cluster types were classified as “tuition and scholarship group,” “diverse purpose group,” and “academic curriculum and convenience of facilities group.” Multivariate analysis of variance (MANOVA) was performed to verify the validity of the cluster types, and each cluster was determined to carry statistical significance.

목차

Abstract
 1. Introduction
 2. Previous Research
 3. Research Model and Design
 4. Result
 5. Discussion
 References

키워드

저자

• Sun Young, Chang [ General Education, Namseoul University, Seonghwan-eup, Seobuk-gu, Cheonan-si, Chungcheongnam-do, Korea ]
• Seung-gil, Lee [ Tourism Management, Namseoul University, Seonghwan-eup, Seobuk-gu, Cheonan-si, Chungcheongnam-do, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605