Earticle

초록

영어

As market competition continuously intensifies, how to cope with existing and potential market challenges in complex, dynamic environments is a major problem haunting Chinese e-commerce enterprises in their strategic planning. In order to solve this problem, the theory of organizational ambidexterity is applied in this paper to the strategic practices of Chinese e-commerce enterprises, and starting from the view of corporate leadership, the mediated role of top management’s behavioral integration (referred to as TMBI in the following content) in the relationship between transformational leadership behavior and organizational ambidexterity is discussed. In addition, against the practical background that Chinese e-commerce enterprises are facing highly competitive environments, further clarification is made herein by using environmental dynamics as the moderator variable for the mediated link. Through empirical tests on 198 samples of Chinese e-commerce enterprises, we find that: 1) transformational leadership has a positive influence on organizational ambidexterity, and TMBI plays a full mediated role in that influencing process; 2) environmental dynamics moderates the relationship between transformational leadership and TMBI, but don’t have a moderated effect on the relationship between TMBI and organizational ambidexterity. According to the research conclusion in this paper, the mechanism of transformational leadership influencing organizational ambidexterity can be better explained when two important factors, TMBI and environmental dynamics, are taken into consideration. The research in this paper provides not only important revelations for the development of organizational ambidexterity research as well as the application of relevant research achievements, but also supports for Chinese e-commerce enterprises’ effective strategic practices in theory.

목차

Abstract
 1. Introduction
 2. Literature Review and Hypothesis Research
  2.1. Organizational Ambidexterity
  2.2. Transformational Leadership and Organizational Ambidexterity
  2.3. The Mediated Role of TMBI
  2.4. The Moderated Role of Dynamic Environments
 3. Research Methods
  3.1. Research Design
  3.2. Data Collection
  3.3. Variable Measurement
 4. Testing of the Hypotheses
  4.1. Descriptive Statistics about Research Variables
  4.2. Testing of TMBI’s Mediated Effect
  4.3. Testing of the Moderated Effect of Dynamic Environments
 5. Conclusions and Discussion
 References

키워드

저자

• Huan-Yong Ji [ School of Economics and Management, Beijing University of Posts and Telecommunications ]
• Yong-Sheng Jin [ School of Economics and Management, Beijing University of Posts and Telecommunications ]
• Jing Li [ Schools of Economics and Management, Tianjin University of Technology and Education ]
• Hui Tian [ School of Economics and Management, Beijing University of Posts and Telecommunications ]
• Shang-Zheng Feng [ School of Economics and Management, Beijing University of Posts and Telecommunications ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605