Earticle

초록

영어

With the development of the Internet economy, most people begin to accept online shopping. From the perspective of information economics, consumer credit market is particularly important. The protection of credit consumer rights can improve the shopping satisfaction, and thus to overcome the negative impact of the information asymmetry and the moral hazard. In this paper, we make empirical analysis about the consumer rights protection in online shopping, and test the impact of shopping satisfaction on customer relationship quality. The result shows that consumer rights protection will improve the Customer satisfaction and trust, and conduce to improving the quality of customer relationships. Therefore, construct and improve the legal system of consumer credit law is particularly important.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Consumer Rights Protection
  2.2. Consumer Credit Law
  2.3. Service Recovery
 3. Legal System of Consumer Rights Protection
  3.1. Credit Consumer Rights
  3.2 Credit Consumer Rights Issues Highlighted
 4. Empirical Analysis
  4.1. Questionnaire Design
  4.2 Reliability Test
  4.3. Validity Test
 5. Conclusion
  5.1. Strengthen Credit Consumer Legislation
  5.2. Protect the Consumer's Right to Know
  5.3. The Right to Fair Credit
 References

키워드

저자

• Shuangjun Xu [ School of Management Engineering, Suzhou University, Suzhou city, Anhui province, 234000, China ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Security and Its Applications

• 간기

  격월간

• pISSN

  1738-9976

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605