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Effect of Smartphone Brand Satisfaction on the Purchase of Other Smart Devices of the Same Brand
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- 발행기관
- 보안공학연구지원센터(IJSEIA) 바로가기
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- 간행물
- International Journal of Software Engineering and Its Applications SCOPUS 바로가기
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- 통권
- Vol.10 No.2 (2016.02)바로가기
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- 페이지
- pp.105-116
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A268898
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This research focuses on the effect of brand perceptions formed through the usage of a smartphone on user satisfaction and on subsequent purchasing decisions for other smart devices of the same brand, using the theoretical background of the Expectation-Confirmation Model in IT. This study showed that the brand expectation confirmation before and after using a smartphone affected brand user experiences (perceived usefulness, perceived playfulness, and perceived aesthetics) significantly. This study is meaningful in that it has defined the perceived playfulness and perceived aesthetics in the existing ECM-IT as ‘user brand experience’ factors, and confirmed the relevant correlations. Also, the confirmation that smartphone usage experience can be fully transferred a user’s intention to purchase other smart devices is what differentiates this study with other studies. The research results show that the user’s playfulness and aesthetics perception formed through smartphone brand usage experience affects both the brand usage satisfaction and the purchase intention of portable and non-portable devices.
목차
Abstract
1. Introduction
2. Theoretical Background
3. Research Model and Methodology
3.1. Research Model
3.2. Measurement
3.3. Data Collection and Analysis Method
4. Empirical Analysis
4.1. Demographic Characteristics of the Sample
4.2. Measurement Model Estimation and Analysis
4.3. Structural Equation Model Estimation and Hypothesis Testing
5. Conclusion
5.1. Research Summary and Discussions
5.2. Limitations of the Study and Directions of Future Research
References
키워드
Brand user experience smart device smartphone ECM SEM purchasing intention aesthetic mediating effect저자
간행물 정보
발행기관
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- 발행기관명
- 보안공학연구지원센터(IJSEIA) [Science & Engineering Research Support Center, Republic of Korea(IJSEIA)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
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- 간행물명
- International Journal of Software Engineering and Its Applications
- 간기
- 월간
- pISSN
- 1738-9984
- 수록기간
- 2008~2016
- 등재여부
- SCOPUS
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of Software Engineering and Its Applications Vol.10 No.2
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