Earticle

초록

영어

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
  2.1. Media Influence
  2.2. Goal-Framing Theory
 Ⅲ. Research Model and Hypotheses Development
  3.1. Method
  3.2. Data Collection
  3.3. Measures
 Ⅳ. Analysis and Results
  4.1. Measurement Model
  4.2. Structural Model
 Ⅴ. Discussion and Conclusion
 Ⅵ. Acknowledgement
 

키워드

저자

• Chulmo Koo [ Associate Professor, College of Hotel & Tourism Management, Kyung Hee University, Korea ]
• Namho Chung [ Professor, College of Hotel & Tourism Management, Kyung Hee University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658