Earticle

초록

영어

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

목차

1. 서 론
 2. 박물관 전시매체와 선행연구
  2.1. 아날로그 전시매체
  2.2 디지털 전시매체
 3. 연구모형 및 가설
  3.1 연구모형의 구축
  2.2. 연구가설의 설정
  3.3. 변수의 개념적 정의
 4. 실증분석
  4.1. 자료수집과 표본설정
  4.2. 표본의 인구통계학적 특성
  4.3. 변수의 요인분석과 신뢰성분석
  4.4. 상관분석
  4.5. 가설검증과 해석
 5. 결론
 6. References

키워드

저자

• 김형준 [ Hyung-Jun Kim | 서일대학교 시스템경영과 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620