Earticle

초록

영어

Micro small business start-ups are receiving financial and marketing support from government or public authority, but business closure rate is very high and it causes a hugh burden to households and national economy. This study aims to verify the causal relationship between the self-determination characteristic of small business start-ups and entrepreneurial intention through learning orientation and innovation ability. The man's intrinsic motivation of self-determination theory is expected to have an impact on the entrepreneurial intention of small business start-ups. The self-determination theory includes perceived autonomy, perceived competence, perceived relationship as independent variables. This study presented a research model for explaining the entrepreneurial intention of small business start-ups, and collected 260 survey responses from the small business start-ups In order to validate the proposed research model, PLS analysis is performed with valid 246 questionnaires. By PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis test. Path analysis shows that perceived autonomy does not significantly affect the learning orientation and innovation ability. On the other hand, perceived competence significantly influences learning orientation and innovation ability. Perceived relationships had significant influence on learning orientation. It is found that the parameters of learning orientation and innovation ability significantly influence the dependent variable of entrepreneurial intention. Based on the results, a policy and strategy for supporting small business start-up are presented.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 소상공인과 창업실태
  2.2 자기결정성 이론(Self-Determination Theory)
  2.3 학습지향성(Learning Orientation)
  2.4 혁신역량(Innovation Ability)
  2.5 창업의지(Entrepreneurial Intention)
 3. 연구모형 및 가설설정
  3.1 연구 모형의 설정
  3.2 연구가설의 설정
 4. 연구방법
  4.1 연구변수의 조작적 정의
  4.2 설문 설계(측정항목과 척도)
  4.3 표본선정 및 자료수집 방법
 5. 가설검증 및 분석결과
  5.1 표본의 기술적 특성
  5.2 측정모형(Measurement Model) 검증
 6. 결론 및 시사점
 참고문헌

키워드

저자

• 박세언 [ Se Eon Park | 서울벤처대학원대학교 융합산업학과 박사과정 ]
• 황찬규 [ Chan Gyu Hwang | 서울벤처대학원대학교 융합산업학과 교수 ] 교신저자
• 권두순 [ Do Soon Kwon | 서울벤처대학원대학교 융합산업학과 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005