Earticle

초록

영어

The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% “could not live” without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Literature Review
  2.1 Consumer Innovativeness, Ease of Use and Perceived Usefulness
  2.2. Consumer Attitude
  2.3. Consumer Satisfaction
  2.4. Repurchase Intention
 Ⅲ. Research Model
  3.1. Personal Innovativeness
  3.2. Perceived Ease of Use
  3.3. Perceived Usefulness
  3.4. Attitude
  3.5. Satisfaction
  3.6. Repurchase Intention
 Ⅳ. Method
  4.1. Measurement Item Development
  4.2. Questionnaire Design and Data Collection
  4.3. Demographic Profile
 Ⅴ. Data Analysis
  5.1. Assessing the Measurement Model
  5.2 Assessing the Predictive Model
 Ⅵ. Discussion and Implications
  6.1 Hypotheses Support
  6.2. Theoretical Contribution
  6.3. Practical Contribution
 Ⅶ. Limitations and Future Research
 
  Literature Review Summary for Constructs
  Measurement Items

키워드

저자

• Donald L. Amoroso [ Professor, Lowder-Weil Endowed Chair, Auburn University Montgomery, USA ] Corresponding Author
• Ricardo A. Lim [ Professor, Asian Institute of Management, Philippines ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658