Business intelligence approach is adopted for data mining analysis on the customer transaction data and basic customer information of securities companies. Decision tree algorithm is used to create the customer loss warning model, which is then used to analyze and design the securities data mining system. This system based on Weka source code, realized by JSP language and takes the classification analysis in the business intelligent core technology as the core algorithm. Analyzing this system can assist to mine the customers with potential loss trend and help establish specific detainment strategy to prevent great loss due to customer loss.
목차
Abstract 1. Introduction 2. Background Knowledge 2.1. Decision Tree 2.2. Main Algorithm of ID3 2.3. C4.5 3. Modeling Process 3.1. Data Understanding 3.2. Data Cleaning 3.3. Modeling 4. Model Assessment 5. Modeling Application 6. System Design and Implementation 6.1. Development Environment 6.2. Development Process 6.3. Runtime Environment 6.4. System Function Testing 7. Conclusions Acknowledgements References
키워드
Business IntelligenceCustomer LossDecision tree
저자
Yuan Wang [ Jimei University, Xiamen 361021, China ]
Yihua Zhang [ Jimei University, Xiamen 361021, China ]
보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of u- and e- Service, Science and Technology
간기
격월간
pISSN
2005-4246
수록기간
2008~2016
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.8 No.10