The personal right is a general term for human profits such as freedom, honor, personal liberty and so on; and its object is personal characteristics. One's personal rights are diverse interests to be protected from any third party for one's free development, or rights for enjoying as the subject of rights, or one's personal interests inseparable from oneself. However, personal rights have ambiguity in their concept, so arise many controversies. Therefore, each country does not concretely provide for abstract personal rights whose contents are hard to definitely define, but he accepts social customs into the decisions of courts and thereafter legislates the decisions. These days, society is more complex and diverse, and therefore a sense of values is changed and need to improve the systems and the laws of the past. Besides today, by the reason of radical development of popular entertainment, professional sports and advertising industry, there is many numbers of case that use of a name or likeness of famous person for advertisement, so then began to offense others with no permission. In this treatise, I will look into on what grounds personal rights should be protected from their violation, regardless of whether personal rights are expressly prescribed or not. Correct understanding and responding of the right of publicity is very important by the meaning of cultural and legislative aspects, that is the reason why I make a point of explaining about the subject of protection of this right in preference.
목차
I. 序 ll. 人格權 1. 槪念 2. 人格權의 法的 構成 III. 프라이버시權 1. 프라이버시의 意義 2. 프라이버시權의 展開 3. 프라이버시權의 侵害 4. 小結 IV. 퍼블리시티權 1. 槪念 2. 퍼블리시티權에 대한 考察 3. 미국에서의 퍼블리시티權의 生成 4. 퍼블리시티權의 發展 5. 퍼블리시티權의 構成 6. 判例에 대한 考察 V. 結 참고문헌 Abstract
키워드
개별적 인격권인격권성저작권법프라이버시권퍼블리시티권초상권the right of publicitythe right of privacyprohibitory demandcopyrightpersonality valuepublic valuepublic rightpersonality characteristicself-identity
본 학회는 지식재산 및 관련 제도(특허, 실용신안, 상표, 디자인, 영업비밀, 저작권, 반도체칩, 컴퓨터프로그램, 데이터베이스, 디지털콘텐츠 등)에 관한 국내외 이론과 실무에 대한 연구를 촉진하여 지식재산분야의 학문간 융합발전과 국제적 유대를 강화하고, 지식재산에 관한 지식을 보급하여 인적 네트워크 구축과 정책제언을 추진하며 이를 통해 국가발전에 이바지하는 것을 목적으로 한다.