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소비가치가 공연이벤트의 선호도와 상품속성에 미치는 영향연구
A Study on the Effects of Consumption Value on Performing Event Preferences and Product Attributes

첫 페이지 보기
  • 발행기관
    관광경영학회 바로가기
  • 간행물
    관광경영연구 바로가기
  • 통권
    제19권 제4호 통권 66호 (2015.09)바로가기
  • 페이지
    pp.203-224
  • 저자
    한현숙
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A255802

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원문정보

초록

영어
The purpose of this study was to verify the effect relationship between the consumption value, performing event preferences, and performing event product attributes of university students. Main analysis results showed that performing event consumption value reflected individuality value, social value, epistemic value, emotional value, and functional value, and performing event product attributes reflected core product attributes, actual product attributes, augmented product attributes, and core/actual product attributes. Hypothesis testing results showed that, first, individuality value had a negative effect on classic preferences but social value had a positive effect. Social value had a negative effect on musical preferences but functional value had a positive effect. Epistemic value, emotional value, and functional value had positive effects on play preferences but identity value and social value had negative effects, and while individuality value and emotional value had a positive effect on popular music preferences, social value had a negative effect. Second, after verifying effects between consumption value and performing event product attributes, it was found that while individuality value and emotional value had a positive effect on performing event core product attributes, social value and functional value had a negative effect. Social value had a positive effect on augmented product attributes and individuality value had a negative effect on actual product attributes and core actual product attributes. Emotional value had a positive effect on actual product attributes and core actual product attributes and functional value had a positive effect on core actual product attributes. The results of this study will aid university students in their audience development if used as baseline data when establishing performing event marketing strategies and product planning.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 소비가치
  2. 공연이벤트 선호도
  3. 공연이벤트 상품속성
 Ⅲ. 가설설정과 연구방법
  1. 연구모형과 가설설정
  2. 측정도구의 구성
  3. 자료 수집 방법 및 분석
 Ⅳ. 분석 결과
  1. 표본의 특성
  2. 변수의 신뢰성 및 타당성 검증
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

저자

  • 한현숙 [ Hyunsook Han | 경기대학교 관광이벤트학과 조교수 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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