Earticle

초록

영어

With the popularization of internet, agricultural e-commerce has become a new business model. Electronic commerce increases the flow rate of both sides of the transaction, improves the transparency of the market, and reduces the negative effect caused by asymmetric information. In this paper, we make an empirical analysis of online marketing strategy for agricultural supply chain, especially in economic terms. The result shows that product quality, variety, freshness, safety and price are important factors that affect customer satisfaction. And the distribution speed, convenience, customer service which related to the logistics service will also influence customer satisfaction. At the same time, we find that there are some shortcomings of the e-commerce supply chain in procurement, logistics, warehousing, and information management. In order to solve these problems, we put forward some improvement measures.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Agricultural Supply Chain
  2.2. E-commerce Marketing 
 3. Research Design
  3.1. Research Variables
  3.2. Questionnaire
  3.3. Agricultural Products Logistics Platform
 4. Empirical Analysis
  4.1. Factor Analysis
  4.2 .Regression Analysis
 5. Conclusion
  5.1. Optimize Procurement Channels
  5.2. Strengthen Agricultural Supplier Management
  5.3. Construction of Third-party Logistics Platform
 Acknowledgements
 References

키워드

저자

• Hui Yang [ College of Economics and Management, Northeast Agricultural University, Harbin, China ]
• Yajuan Zhang [ College of Economics and Management, Northeast Agricultural University, Harbin, China ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Security and Its Applications

• 간기

  격월간

• pISSN

  1738-9976

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605