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초록

영어

This article is devoted to review the legal protection of trade dress in Korea. The Korean intellectual property laws do not know originally the concept of trade dress, which means that generally refers to characteristics of the visual appearance of a product or its packaging (or even the design of a building) that identify the source of the product to consumers in America. According to the American trademark law system, trade dress is protected as a form of intellectual property including trade mark and trade names. The concept of trade dress in Korea, in my opinion, is not suited to Korean Intellectual Property Law System. Because business signs have to be registered to Korea Intellectual Property Office in order to be protected as intellectual property in Korea. And business signs which do not be registered shall be well known in Korea to be protected by unfair competition law. In my opinion, forms which belong to trade dress are possible to be protected in Korean Trademark Law, Korean Design law, and Korean Unfair Competition Law.

목차

I. 서언
 II. 트레이드 드레스의 의의
  1. 개념
  2. 미국법에서 형성 과정
 III. 트레이드 드레스 보호요건
  1. 식별력의 존재
  2. 비기능성
  3. 혼동가능성
 IV. 우리나라에서 트레이드 드레스의 법적 보호
  1. 상표법
  2. 디자인보호법
  3. 부정경쟁방지법
 V. 우리나라의 사례들
  1. 윤씨 농방사건
  2. 빙그레 바나나우유 용기사건
  3. 스타벅스와 마고스 사건
  4. 스타벅스와 스타프레야 사건
  5. 발렌타인 용기 사건
  6. 검토
 VI. 결어
 참고문헌
 

키워드

트레이드 드레스 상품형태 디자인 상표 식별력 비기능성 혼동가능성 Trade Dress Form of Product Design Trademark Distinctiveness Non-Functionality Likelihood of Confusion

저자

• 계승균 [ KYE, Seungkyoon | 부산대학교 법학전문대학원 부교수 ]

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