A scent mark is introduced in 2011 as the result of Korea-U.S. Free Trade Agreement. Before 2011, only visual signs could be protected as trademarks under Korean Trademark Law and 2011 amendment extends protection to non-visual marks. In the U.S., Lanham Act does not stipulate clearly the protection of a scent mark, but since TTAB admitted protection of the scent mark in Clarke, scent has been recognized as a mark to be protected under Lanham Act. Also E.U. regulation describes protection of a mark which can be represented graphically and ostensibly a scent mark may be expressed graphically. Even though a scent mark is included into protected marks legislatively, a scent mark must be recognizable objectively to satisfy some requirements for registration. First of all, it must be described or represented graphically. Under Korean and U.S. law, a scent mark has to be described and a specimen must be submitted. However, in E.U., Office for Harmonization in the Internal Market denies the possibility of graphical expression on a scent mark. Thereby, a scent mark cannot be protected in E.U. Even in Korea and the U.S., other obstacles bar protection of a scent mark: distinctiveness and functionality. A scent mark is hard to be inherently distinctive and usually acquires secondary meaning by use. However, there is possibility that the use of a scent mark makes the mark itself functional. Therefore, in the U.S. since 1990, a scent mark has been registerable, but very few scent marks are actually registered. Moreover, considering a complicated process and nature that scent is detected by a human being, a scent mark may not be proper to be protected as a trademark. However, protection of a scent mark is already resolved legislatively and then, it is not a proper time to discuss validity of a scent mark. Under the current situation, it is advisable that methods to register and protect a scent mark must be researched more thoroughly and until completion of the research, registration or protection of a scent mark need to be restrained.
목차
I. 서론 II. 냄새상표의 상표법에 의한 포용 1. 상표의 범위 2. 서면기술 III. 냄새상표에 관한 등록기관과 사법부의 입장 1. 냄새상표 등록의 문제점 2. 냄새상표에 대한 법적 판단 IV. 냄새상표의 식별력, 기능성과 상표권 침해 1. 식별력 2. 기능성 3. 상표권 침해 V. 냄새상표의 미래- 그 보호의 적격성 1. 냄새와 인간의 인식 2. 상표보호의 목적 VI. 결론 참고문헌
키워드
냄새식별력기능성등록혼동가능성서면기술진동이론scentdistinctivenessregistrationlikelihood of confusiondescription requirementvibration theory
본 학회는 지식재산 및 관련 제도(특허, 실용신안, 상표, 디자인, 영업비밀, 저작권, 반도체칩, 컴퓨터프로그램, 데이터베이스, 디지털콘텐츠 등)에 관한 국내외 이론과 실무에 대한 연구를 촉진하여 지식재산분야의 학문간 융합발전과 국제적 유대를 강화하고, 지식재산에 관한 지식을 보급하여 인적 네트워크 구축과 정책제언을 추진하며 이를 통해 국가발전에 이바지하는 것을 목적으로 한다.