상표판례를 통해 본 한국과 미국의 상표침해이론 비교 및 침해기준 조화를 위한 상표정책 방향
Trademark Policy for Harmonizing the Trademark Infringement Standards of Trademark Cases between Korea and the USA
During the 2006-2007 negotiations of the Korea-US free trade agreement, the US delegation asked the Republic of Korea to accept the 'related goods doctrine' of the American infringement standards. The Korean Intellectual Property Office (KIPO) rejected the 'related goods doctrine' due to the potential distortion or even breakdown of the Korean trademark system. A subsequent review of 'the literature, law, and cases' of both countries revealed five major insights. First, the likelihood of consumer confusion in the US and the doubt or misgivings over consumer confusion in Korea are critical tests for trademark infringements. Second, both the 'related goods doctrine' in the US and the 'similar goods theory' in Korea have such a close resemblance as to be substantially the same. The resemblance stems from the highly abstract nature of the contrasted concepts themselves. From a semiotic point of view, the extension and intension of the concepts of the 'similar' and 'related' are broad and flexible, depending upon the contextual circumstances. Third, three tests in the US trademark infringements(ⓐ the likelihood of confusion; ⓑ the related goods doctrine; ⓒ multi-factor tests) are closely interwoven and inevitably form a triadic structure. Likewise, three infringement tests in Korea(① the doubt or easiness of confusion; ② the similar goods theory; ③ discretional multi-factor tests) form a triadic structure, just as it is in the US. Fourth, the problems with the elusive and obscure concepts of related or similar goods and consumer confusion are resolved by the multi-factor test for the conclusion of infringement decisions. Hence, the scope of related goods and similar goods is actually determined by multiple factors. Accordingly, multiple factors are the ultimate key to defining the extension and intension of the concepts of 'similar' and 'related' in the resolution of trademark infringements.
목차
Ⅰ. 서론 Ⅱ. 상표법 체계 및 상표정책 비교 1. 상표법 체계 비교 2. 상표정책 비교 3. 상표권의 보호적격 (Protectibility) Ⅲ. 상표 침해 이론 및 기준 비교 1. 미국 상표 침해 이론 및 기준 2. 한국 상표 침해 이론 및 기준 3. 한·미 상표 침해 기준 비교·평가 Ⅳ. 한ㆍ․미 상표침해기준 조화를 위한 상표정책 방향 Ⅴ. 결론 참고문헌
키워드
상표침해기준혼동가능성관련 상품복합기준본질적 식별력Abercrombie(아버크롬비) 스펙트럼trademark infringement tests or standardsthe likelihood of consumer confusionthe related goods doctrinesimilar goodsinherent or acquired distinctivenessmultiple factors (multi-factor test)
본 학회는 지식재산 및 관련 제도(특허, 실용신안, 상표, 디자인, 영업비밀, 저작권, 반도체칩, 컴퓨터프로그램, 데이터베이스, 디지털콘텐츠 등)에 관한 국내외 이론과 실무에 대한 연구를 촉진하여 지식재산분야의 학문간 융합발전과 국제적 유대를 강화하고, 지식재산에 관한 지식을 보급하여 인적 네트워크 구축과 정책제언을 추진하며 이를 통해 국가발전에 이바지하는 것을 목적으로 한다.