The trademark is typically any character(s), figure(s), sign(s) or three-dimensional shape(s), or any combination thereof to indicate the source of the goods in commerce. Also there are non-traditional trademarks which do not fall into the standard categories, such as those based on color, smell,or sound and the like. This paper has 2 parts to analyze how the non-traditional trademarks can meet the protection requirements as the trademark and how the possible legal problems can be solved when the new trademarks are introduced. The former can be comprehended by describing the existing protection situations of U.S., EU, Japan, and South Korea. And the latter has 4 assignments to work out like this. The first is that 2008 Korean trademark bill for partial amendments(2008.10.13) asks the non-traditional mark to satisfy with the 'graphic representation' condition for registration. It focuses on those of smell marks and sound marks. The second is that the specific commercial features of non-traditional trademarks can make up the 'distinctiveness' condition. Smell marks also need to fulfill the condition. And it analyzes the possibility of re-introduction of the disclaimer on non-distinctive parts, which is an announcement by the trademark holder who does not have exclusive right for the use of any portion of that mark. The third is about functionality theory. The existing trademark prescribes color mark and its related functionality. This paper challenges the legal interpretation on color mark functionality of Trademark manual of Korean patent office, and analyzes a case(the Korean Patent Court 2001.3.30). The final considers whether a design which has been protected by the design law could be protected by trademark registration. And it gets a conclusion that the trademarked design is to be protected as a trademark under stepped-up functionality condition.
목차
Ⅰ. 서론 Ⅱ. 국내외 보호동향 1. 국제조약 2. 국내외 보호현황 Ⅲ. 법적 과제 1. 비전형상표의 특정 방법 2. 비전형상표의 식별력 판단 3. 색채상표 기능배제론에 대한 검토 4. 상표법과 디자인보호법의 교차 Ⅳ. 결론 <별첨> 참고문헌
키워드
1상표 1출원 원칙사실적 표현가능성 요건권리불요구제도기능배제원칙비전형상표The rule of single trademark on each applicationoneGraphic Representation ConditionDisclaimerfunctionality theoryNon-Traditional Marks
본 학회는 지식재산 및 관련 제도(특허, 실용신안, 상표, 디자인, 영업비밀, 저작권, 반도체칩, 컴퓨터프로그램, 데이터베이스, 디지털콘텐츠 등)에 관한 국내외 이론과 실무에 대한 연구를 촉진하여 지식재산분야의 학문간 융합발전과 국제적 유대를 강화하고, 지식재산에 관한 지식을 보급하여 인적 네트워크 구축과 정책제언을 추진하며 이를 통해 국가발전에 이바지하는 것을 목적으로 한다.