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The Relationship between Online Trust and Distrust in Business : Testing Mutual Causality from a Cognitive-Affective Personality System Theory

첫 페이지 보기
  • 발행기관
    한국경영정보학회 바로가기
  • 간행물
    Asia Pacific Journal of Information Systems KCI 등재 바로가기
  • 통권
    제25권 제3호 (2015.09)바로가기
  • 페이지
    pp.500-518
  • 저자
    Jung Lee, L. G. Pee
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A254175

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원문정보

초록

영어
The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive–affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
 Ⅲ. Research Model Development
  3.1. Technical Effectiveness of System
  3.2. Content Truthfulness of a Website
  3.3. Trust
  3.4. Distrust
  3.5. Trust–Distrust Relationship
 Ⅳ. Data Collection and Analysis
  4.1. Descriptive Study
  4.2. Measurement Model Test: Item Validation
  4.3. Structural Model Test
 Ⅴ. Discussion and Conclusion
  5.1. Summary of Findings
  5.2. Academic Contribution
  5.3. Practical Implication
  5.4. Limitation and Future Study
 

키워드

Trust Distrust System Effectiveness Contents Truthfulness Cognitive-Affective Personality Systems Theory

저자

  • Jung Lee [ Assistant Professor, Bang College of Business, KIMEP University, Kazakhstan ] Corresponding Author
  • L. G. Pee [ Assistant Professor, College of Humanities, Arts, and Social Sciences, Nanyang Technological University, Singapore ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국경영정보학회 [The Korea Society of Management information Systems]
  • 설립연도
    1989
  • 분야
    사회과학>경영학
  • 소개
    이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.

간행물

  • 간행물명
    Asia Pacific Journal of Information Systems
  • 간기
    계간
  • pISSN
    2288-5404
  • eISSN
    2288-6818
  • 수록기간
    1990~2026
  • 등재여부
    KCI 등재,SCOPUS
  • 십진분류
    KDC 325 DDC 658

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