Earticle

초록

영어

Since the 1990s, along with the progress of information technology, the development of electronic commerce is growing rapidly. With the aid of tourism e-commerce information platform, it can provide modern tourist services and tourist products in the short term. In this paper, we made empirical analysis of how the electronic commerce and network platform will effect on tourism consumption. The results shows that enterprise network level and travel website will both have positive influence to online travel ticket sales, LnNE at lag 1 period increased one percentage will lead LnOTS increased by 0.018, and LnWE at lag 1 period increased one percentage will lead LnOTS increased by 0.209. So that, e-commerce application has posi

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Data and Methodology
  3.1 The Current Situation of Tourism in Anhui Province
  3.2 Nonlinear VAR Mode
  3.3 Variable Description
 4. Results and Discussion
  4.1. ADF Unit Root Test
  4.2. VAR Model
  4.3. Granger Causality Test
  4.4. Impulse-Response Analysis and Variance Decomposition
 5. Conclusions
  5.1 Create Good External Environment for the Development of the Tourism Electronic Commerce
  5.2 Promote the Tourism Industry to Actively Participate in Tourism Electronic Commerce and Innovation
  5.3 Strengthening the Cooperation of the Fact to Ensure Travel Safety Standards of Electronic Payment
  5.4 Pay Attention to Brand Marketing on Tourism Electric Business Competitive Advantage
 Acknowledgements
 References

키워드

저자

• Hui Song [ School of Management Engineering, Suzhou University, Suzhou city, Anhui province, 234000, China, Research Center of Northern Anhui Urban-rural Integration ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605