Earticle

초록

영어

As technology advances, mobile phones have changed significantly with devices and operating systems becoming more sophisticated. Mobile Applications (Apps) have been increasingly popular in the recent years and are changing the people’s daily lives in leisure and businesses. The Booming industry of Apps makes great profit and the awareness to prevent customers or users from feeling dissatisfied is, accordingly, an important issue. Customer dissatisfaction may cause switching behavior, decreasing loyalty, and negative word-of-mouth among customers which may be the potential problem of business losses. Scarce researches have been done in discussing the effects of dissatisfaction among mobile products especially in applications issues. The purpose of this research is to propose a conceptual model and make an empirical investigation about the elements influencing customer dissatisfaction on using mobile applications. The sample consists of 200 respondents by using online questionnaires to collect data. The analysis employing structural equation modeling (SEM) shows that functionality, perceived usefulness and content have significant impacts on customer dissatisfaction. Implications for managerial perception and future research are discussed.

목차

Abstract
 1. Introduction
 2. Literature Review and Hypotheses
  2.1. Smartphone and Mobile Applications
  2.2 Customer Dissatisfaction
  2.3 Customer Dissatisfaction in Mobile Applications
 3. Methodology
  3.1. Conceptual Model
  3.2. Development of Measures
  3.3. Questionnaire Design
  3.4. Data Collection
  3.5. Data Analysis Approach
 4. Data Analysis and Results
  4.1. Sample Structure
  4.2. Measurement Model
  4.3. Structural Model
 5. Conclusion
 References

키워드

저자

• Chien-Ta Ho [ Institute of Technology Management, National Chung Hsing University, Taichung, Taiwan ]
• Chung-Lun Wei [ Institute of Technology Management, National Chung Hsing University, Taichung, Taiwan ]
• Kai-Ting Lin [ Institute of Technology Management, National Chung Hsing University, Taichung, Taiwan ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Database Theory and Application

• 간기

  격월간

• pISSN

  2005-4270

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605