Earticle

초록

영어

The recovering trust with service failure is very important in business area. Service failure could be causes of incomplete service or employee’s improper response. Although the recovering trust is important in smartphone application, few studies examine how recovering trust influence according to gender. This study investigates the process of recovering trust. The study conducted survey to verify the proposed research based on the theory such as justice, trust, gender etc. The result of the study reveals that the process of recovering trust varies depending on the gender which is one of the key factors that determines users’ behavior.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1. Recovering Trust and Service Failure
  2.2. Justice
  2.3. Gender
 3. Research Model and Hypotheses
  3.1. Justice and Recovering Trust
  3.2. Recovering Trust and Satisfaction
  3.3. Gender
 4. Research Method and Analysis
 5. Results
 6. Conclusion
 References

키워드

저자

• Hun Choi [ Department of Management Information Systems, Catholic University of Pusan, Busan 609-707, Korea ]
• Hyoungbum Kim [ Department of Earth Science Education, Chungbuk National University, Cheongju, Chungbuk 362-763, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605