Earticle

초록

영어

This paper analyzes the factors affecting China’s mobile commerce diffusion at the infant stage and taking-off stage using the data of 31 provinces of China in the years of 2009 and 2012 respectively based on the partial least square regression method. The results of the analysis indicate that fixed broadband penetration rate, GDP per capita and internet penetration rate, urbanization level are the top 4 factors at the infant stage of mobile commerce diffusion, while internet penetration rate,2G mobile penetration rate, income and fixed broadband penetration are the top 4 factors at the taking-off stage of mobile commerce. The findings provide researchers and policy-makers systematic insights into the role of different factors in mobile commerce diffusion at a country level and over time.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Model, Variables and Methodology
  3.1. Model and Variables
  3.2. Data
  3.3. Methodology
 4. Empirical results
  4.1. Phase I: 2009
  4.2. Phase II: 2012
  4.3. Comparison
 5. Conclusions
 Acknowledgements
 References

키워드

저자

• Liwei Li [ School of Management, Beijing Union University, Beijing, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605