Earticle

초록

영어

The current third-party network service in B2C business is not perfect in China, rural tourism enterprises frequent change the third-party platform because the cooperation risk. The rural tourism industry is developing fast; however, most tourism enterprises are not clear whether third-party network platform will increase the economic and social value by cooperation. Also, the third-party platform is not effective to improve the business level, and do not know how to improve the service quality. Therefore, the third-party platform should pay more attention to the service quality and perceived value, grasp the collaborative operation of cognition, improve the cooperation performance by increasing relationship quality, and promote to establish a solid and long-term cooperation relationship.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 E-commerce and Third Party Platform
  2.2 Perceptive Value in Cooperation
 3. Data Collection and Model Design
  3.1 Questionnaire Design
  3.2 Variable Description
  3.3 Descriptive Analysis of Data
 4. Empirical Analysis
  4.1 Validity Analysis of Cooperation Performance
  4.2 Confirmatory Factor Analysis
  4.3 Convergent Validity Inspection
  4.4 Regression Analysis on Cooperative Performance Model
 5. Conclusions
 Acknowledgements
 References

키워드

저자

• Hui Song [ School of Management Engineering, Suzhou University, Suzhou city, Anhui province, 234000, China, Research Center of Northern Anhui Urban-rural Integration ]
• Ling Wu [ School of Management Engineering, Suzhou University, Suzhou city, Anhui province, 234000, China, Research Center of Northern Anhui Urban-rural Integration ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Security and Its Applications

• 간기

  격월간

• pISSN

  1738-9976

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605