Earticle

초록

영어

Researchers say that creative advertisements should be new, original and appropriate. Paper advertisement is made up of visual images and copy. Advertisement photographs as visual images work as a factor that conveys factual image and makes it focus on the photograph. The object of this thesis is to define what kind of visual image I should bet to be new, original and appropriate. This thesis will review visual metaphor types and how they were classified and its three problems and present visual metaphor (parallel, melting, pure) types. By visual metaphor and expectation conformity, it was reviewed how it affected advertisement effects through experiment research. Through this research, the expression types of visual metaphor of Korean consumers and communication effects of expectation were analyzed to find the most effective ways to produce advertisement photograph in Korea.

목차

Abstract
 1. Introduction
 2. Theoretical Background
 3. Research Method and Result II
  3.1 Experiment Plan and Process
 4. Research Result
 References

키워드

저자

• Daewook Kim [ Faculty ofPhotography and Film, Daegu art University, South Korea ]
• Joungwoo Joo [ Faculty ofPhotography and Film, Daegu art University, South Korea, Faculty ofMultimedia, Digital imaging major, Kyungwoon University, South Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Software Engineering and Its Applications

• 간기

  월간

• pISSN

  1738-9984

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605