On the basis of empirical study on the characteristics of Jiuzhai Valley and tourist satisfaction, sample data which can reflect tourist satisfaction is obtained through questionnaires. With the help of SPSS 16.0, the data is processed and analyzed, and the result indicates that among all the factors that influent tourist satisfaction, satisfaction in varied dimensions differed greatly and each factor’s correspondent satisfaction in each dimension differed distinctively as well. Specifically, satisfaction of the scenic spot’s environment, infrastructure, management and service are higher than that of tourist scale, accommodation and catering. Correlation analysis and one-way ANOVA are adopted to analyze the aspects with low tourist satisfaction and put forward workable proposals.
목차
Abstract 1. Introduction 2. References on Tourist Satisfaction 3. Research Plan and Data Processing Methods 3.1 Questionnaire Design 3.2 Questionnaire Survey 3.3 Data Credibility and Validity Tests 3.4. Data Processing Methods 4. Analysis on Research Results 4.2 Correlation Analysis and Difference Examination 5. Conclusions and Suggestions 5.1 Conclusions 5.2 Suggestions Acknowledgements Reference
키워드
tourist satisfactionsurvey analysisJiuzhai Valley Scenic Spot
저자
Zhixue Liao [ Business School of Sichuan University, China ]
Maozhu Jin [ Business School of Sichuan University, China ]
Lu Huang [ Business School of Sichuan University, China ]
Corresponding author
보안공학연구지원센터(IJMUE) [Science & Engineering Research Support Center, Republic of Korea(IJMUE)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of Multimedia and Ubiquitous Engineering
간기
월간
pISSN
1975-0080
수록기간
2008~2016
등재여부
SCOPUS
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of Multimedia and Ubiquitous Engineering Vol.10 No.6