Earticle

초록

영어

The purpose of this study was to provide theoretical and practical implications by examining the consumer value, quality of relationship and Brand attachment of low-cost airline users. These variables affect the sales and profit to increase the competitiveness of domestic low-cost airlines which is fiercely competitive in the global airline market. This study analyzed the effects of consumer value with the typology of functional, social, conditional, emotional and epistemic values on brand attachment with a medium of relationship quality of low-cost airline consumers. Data was collected from users of domestic low-cost airlines and 245 copies were collected, those copies with missing responses were excluded 207 copies were used for empirical analysis. The result of analysis is as follows. First, consumer value type was found to have meaningful positive effects on emotional, functional, epistemic and conditional values except for social value. Second, relationship quality of low cost airline service users was found to have meaningful positive effects on airline brand attachment. Third, consumer value types with a medium of relationship quality were found to have meaningful positive effects on brand attachment.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 소비가치
  2. 관계의 질
  3. 브랜드애착
 Ⅲ. 연구방법
  1. 연구모형
  2. 가설설정
  3. 변수에 대한 조작적 정의 및 측정 도구
  4. 자료수집
 Ⅳ. 실증분석 결과
  1. 자료의 인구통계학적 및 일반적 특성
  2. 타당성 및 신뢰성
  3. 가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 박정민 [ JungMin Park | 동국대학교 경주캠퍼스 호텔관광경영학과 박사과정 ]
• 하동현 [ DongHyun Ha | 동국대학교 경주캠퍼스 호텔관광경영학부 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338