This study was conducted to study how the use of tourism information on the Smartphone contributes to resolving tourists' restriction factors according to the values pursued by each individual tourist. A total of 374 samples were extracted among the tourists who used the tourist information acquired from the Smartphone and the following are the results of analysis using SPSS 18.0. First, the tourists who pursue emotional values perceived the polarity and usability of tourist information on the Smartphone. Second, the tourists who pursue social values perceived the reliability and interactivity of tourist information on the Smartphone. Third, the polarity of use of tourist information on the Smartphone had a significant influence on intrinsic restriction and face-to-face interactivity restriction, while interactivity had a significant influence on face-to-face interactivity restriction and usability had a significant influence on intrinsic restriction and structural restriction. Finally, the reliability of tourist information on the Smartphone rather increased the tourists' perception of intrinsic restriction. Future studies could be improved by verifying the influence of tourist information on the Smartphone on the actual behaviors and attitudes of tourists.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광자의 가치 2. 스마트폰 관광정보 3. 관광자의 제약요인 Ⅲ. 연구설계 1. 연구모형 2. 가설의 설정 3. 변수의 조작적 정의 및 측정척도의 구성 4. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 표본의 특성 2. 측정항목 신뢰성 및 타당성 검정 결과 3. 가설의 검증 Ⅴ. 결론 참고문헌
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