Earticle

초록

영어

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers’ emotional responses. Especially, this study focuses on the moderating effects of customers’ motives between experiential consumption characteristics and emotional responses. This researchers set up hypotheses referring to theoretical backgrounds and conducted a questionnaire for customers who visited the domestic five-star hotels. The findings are as follows. The First, playfulness, symbolism, usefulness and aesthetics had positive effects on customers’ positive emotional responses but it had negative effects on customers’ negative emotional responses. On the other hand, intercommunity showed the opposite effect. The second, customers’ motives had moderating effects between experiential consumption characteristics and emotional responses. When experiential consumption characteristics had significant impact on positive emotions, usefulness is controlled by hedonic motivation and aesthetics is promoted by hedonic and conspicuous motivations. When experiential consumption characteristics had significant impact on negative emotions, symbolism is promoted by conspicuous motivation and usefulness is controlled by hedonic motivation and also aesthetics is controlled by practical motivation. Hotel companies will be able to effectively segment and target market on the basis of this empirical results.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경 및 가설
  1. 경험적 소비
  2. 감정반응
  3. 이용동기
 Ⅲ. 연구의 설계
  1. 연구모형 및 가설
  2. 변수의 조작적 정의
 Ⅳ. 실증분석
  1. 표본의 인구통계학적 특성
  2. 신뢰성 및 타당성 검증
  3. 가설검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 임현정 [ HyunJeong Lim | 경기대학교 호텔경영학과 외래교수 ]
• 이화인 [ WhaIn Lee | 경기대학교 호텔경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338