This study examines hotel outsourcing activities and the factors that influence outsourcing strategies in Korea. Specifically, it draws on transaction cost economics (TCE) theory to examine the relationship between hotel characteristics and the factors that influence outsourcing activities in the hotel industry. Telephone interviews were employed to gather data from 121 tourist hotels in Seoul, Korea. The findings indicate that the most frequently outsourced activities are the lowest strategic activities that require non-core competencies, such as housemaid duties, cleaning, and security, in that order. Although the main reasons for outsourcing are cost savings or the desire to focus on core competencies, some activities are outsourced for different reasons, such as quality improvement or access to external experts. This study also shows that the degree of outsourcing appears to depend on such characteristics as the hotel’s size, quality, and brand capital. However, the findings do not support TCE theory.
목차
ABSTRACT Ⅰ. Introduction Ⅱ. Literature Review 1. Which activities are outsourced? 2. Factors in hotel outsourcing Ⅲ. Methodology 1. Measurement 2. Data collection and analysis Ⅳ. Results 1. Hotel characteristics 2. Outsourcing activities and influencing factors 3. Relationship between hotel characteristics and level of outsourcing Ⅴ. Conclusion References
키워드
Outsourcing. Hotel Strategy. Cost Saving. Transaction Cost Economics. Korean Hotel Industry.
저자
김남현 [ NamHyun Kim | Assistant Professor, Department of Hotel and Tourism Management, Dongguk University-Gyeongju ]
이주현 [ JooHyun Lee | Ph.D. Graduate School of Hospitality and Tourism Management, Sejong University ]
김홍범 [ HongBumm Kim | Professor, College of Hospitality and Tourism, Sejong University ]
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.