Earticle

초록

영어

This study tried to find out how to overcome multicollinearity problems in the structural equation model by creating a hierarchical construct model about the repurchase intention of social commerce. This study selected, as independent variables, price, quality, service, and social influence, based on literature review about social commerce, and then, as detailed variables of independent variables, selected system quality, information quality, transaction safety, order fulfillment and after-sales service, communication, subjective norms, and reputation. As results of empirical analysis about hierarchical construct model, all the independent variables were accepted having a significant impact on repurchase intention of social commerce. Next, this study analyzed the competition model that eight independent variables of price, system quality, information quality, transaction safety, order fulfillment and after-sales service, communication, subjective norm, and reputation directly influence the repurchase intention of social commerce. As results of empirical analysis, system quality, information quality, transaction safety, communication appeared to be insignificant. This study showed that hierarchical construct model is useful to overcome the multicollinearity problem in structural equational model and to increase explanatory power.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 소설커머스 선행연구
  2.2 선행연구의 비교 및 다중공선성 검토
 3. 연구모형 및 가설
  3.1 연구모형
  3.2 연구가설
 4. 연구방법
  4.1 데이터 수집
  4.2 측정척도 개발
 5. 가설검증 및 분석결과
  5.1 측정모델
  5.2 가설검증
 6. 결론
  6.1 연구 결과 요약
  6.2 연구결과의 시사점
  6.3 연구의 한계
 참고문헌

키워드

저자

• 권순동 [ Sundong Kwon | 충북대학교 경영정보학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005