Earticle

초록

영어

Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV- only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause- effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.

목차

Abstract
 1. Introduction
 2. Price Calculation Model Development
 3. Validation of Price Calculation Model Using System Dynamics
  3.1 Content Price Calculation Model Analysis
  3.2 IPTV Eco-System Model Based on Price Calculation
 4. Evaluation of Price Scope CalculationModel and Suggestions
 References

키워드

저자

• Minsoo Shin [ School of Business, Hanyang University ] Corresponding Author
• Jinho Kil [ Business School, Graduate School, Hanyang University ]
• Seonghoon Bae [ NNPC, Korea Institute of Science and Technology Information ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005