Earticle

초록

영어

This study aims to examine what factors affect the use of promotion advertisement of Social Network Game(SNG). The results show that the user's age has significant impact on privacy concern. The user's sex and SNG time don't make a difference to privacy concern. Privacy concern has an influence on the advertising attitude of SNG user's. As user had more privacy concern, user has lower attention and credibility, higher annoyingness. User's perception for usefulness, credibility of mobile game advertising and SNG time are proved to be effective factors on the use of SNG promotion advertisement.

목차

ABSTRACT
 1. 서론
 2. 기존 문헌 검토
  2.1 모바일 게임 광고
  2.2 개인정보침해에 대한 우려
  2.3 모바일 게임 광고에 대한 태도
 3. 연구문제 및 연구방법
  3.1 연구문제
  3.2 조사대상
  3.3 주요 변인의 조작적 정의
  3.4 분석방법
 4. 연구결과
  4.1 모바일 게임 광고 이용자 특성에 따른 개인정보침해에 대한 우려 차이
  4.2 개인정보침해 우려가 모바일 게임 광고 이용 태도에 미치는 영향
  4.3 개인정보침해 우려와 모바일 게임 광고 이용 태도가 모바일 게임 프로모션 광고 이용에 미치는 영향
 5. 결론
 참고문헌

키워드

저자

• 채정화 [ Jung Hwa Chae | 한국인터넷진흥원 ]
• 이영주 [ Yeong Ju Lee | 서울과학기술대학교 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  컴퓨터게임및콘텐츠논문지(구 한국컴퓨터게임학회논문지) [Journal of Computer Games and Contents]

• 간기

  월간

• pISSN

  3091-7409

• eISSN

  3092-3638

• 수록기간

  2002~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 691 DDC 793