Earticle

초록

영어

2l century is the era of rapid development of information technology; electronic commerce is an important way to meet consumer demand, to improve the degree of organization. The e-commerce development of rural tourism will meet the need of market economy development, and enhance the competitiveness of tourism enterprises. In this paper, we analyze the cooperation performance between rural tourism and third-party network platform, the result shows that: (1) relationship quality has significant positive effect on direct performance, the coefficient is 0.824; (2) relationship quality has significant positive effect for indirect performance, and the coefficient is 1.012. So that, relationship quality is a key factor that affect the performance of bilateral cooperation. On this basis, we put forward the related suggestions to promote the e-commerce application in rural tourism.

목차

Abstract
 1. Introduction
 2. Model Design and Hypothesis
  2.1 The Theoretical basis and Research Model
  2.2 The Definition of Variables
  2.3 Research Hypothesis
 3. Data Collection and Model Design
  3.1 Questionnaire Design
  3.2 Descriptive Analysis
 4. Empirical Analysis
  4.1 The Reliability and Validity Analysis
  4.2 Regression Analysis
 5. Conclusions and Suggestions
 References

키워드

저자

• Hui SONG [ School of Management Engineering, Suzhou University, Suzhou city, Anhui province, 234000, China, Research Center of Northern Anhui Urban-rural Integration ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Security and Its Applications

• 간기

  격월간

• pISSN

  1738-9976

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605