Earticle

초록

영어

Korean SMEs are actively expanding their business sector from the domestic market to the global market as a part of survival and marketing strategy. A textile quota, an expansion of free trade agreement, a rapid market inroad of newly developed countries like China, and higher trade barriers are major obstacles to the SME textile companies of the region. To smoothen export activities of the SMEs and to obtain the comparative advantage in targeted market, advanced export marketing endeavor has to be done by the SMEs. In addition, export marketing has to be diversified by country, to be differentiated by region, and to be segmentized by products. For the platform of the coming industrial strategy, a sustainable planning, an enforcement on technology innovation, and managerial renovation have to be made. Textile export on SMEs' activities are critical for the development of national economy. Once exports are expanded through the on-line export marketing, it will have an impact on domestic product. Then, it induces employment, value added, and stable national economy.

목차

Abstract
 I. 서론
 II. 섬유산업의 특징 분석
 III. 섬유산업 수출마케팅 차별화 전략방안
 IV. 결론 및 시사점
 참고문헌

키워드

저자

• 최경주 [ Keong-Ju Choi | 계명대학교 전자무역학과 조교수 ] 제1저자
• 변재웅 [ Jae-Woong Byun | 계명대학교 국제통상학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380