Earticle

초록

영어

The purpose of this study is to define what constitutes a banking system for our target market expat clients that is on par with global standards and at the same time allows Korea to become a financial hub as well as what core competencies should be developed to gain a competitive advantage and achieve the aforementioned goals. However, this study does not simply focus on products for expats, but rather it strives to improve the system to a consistent and unified one of Total Quality Service that can be evolved into a system that is built for ease of use to market Foreign Direct Investments. Available data from the National Tax Office and the Ministry of Justice databases are collected and disseminated to determine the behavior of foreign investors. Afterwards, we give an overview then analyze the current systems and products in place by domestic banks and develop a theoretical model as a recommendation for what the local firms need to execute: through the use of case studies on global banks. Using the case studies, we develop strategies to strengthen the products and overall service strategies intended for foreign investors as well as a promotion strategy.

목차

Abstract
 I. 연구 배경 및 목적
 II. Expat banking의 필요성과 현황 분석
  1. Expat banking의 의의와 필요성
  2. 외국인 고객현황
 III. 사례분석
  1. 외환은행의 Expat banking
  2. 기타 시중은행의 외국인 고객 영업 현황 및 경쟁력 평가
  3. 해외은행의 외국인 고객 영업 현황
 IV. Expat Banking 서비스의 활성화 방안
  1. 경쟁력 있는 인프라 구축을 통한 시장 지배력 강화
  2. Expat Banking의 중장기 목표 및 관리 지표 설정
 V. 결론 및 시사점
 참고문헌

키워드

저자

• 김종오 [ Kim, Jongoh | 한국방송통신대학교 경영학과 교수 ] 제1저자
• 전미진 [ Jeon, Mi Jin | 외환은행 외국고객부 Senior Manager ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380